When a domain name expires, the domain provider converts the domain name to inactive, and this domain is now identified as a dropped domain , that is, it becomes ” falling ” or ” expired “.
In general, the validity period of a domain is one year from the date of purchase. Most people forget or not care about their domains after purchasing and do not renew after one year, so these domains are “dropped”.
Drop Domain (Falling Domain) Types
1. Domain Names Less Than 30 Days After Expiration
This is the first variant of falling domains. Usually, after expiration, you have a deadline of 1 to 30 days to retake a domain . As a penalty, you may be asked to pay a little more than the original price.
2. Domains Over 30 Days From Expiration Date
If more than 30 days have passed after your domain has expired , you give up your domain name rights because you do not want to renew or renew it within the given deadline . And then your domain name becomes available to everyone.
3. Domains Not Available for Auction
Some domains ( such as falling domains ) can be offered for sale in the auction. However, all these domains may not be sold at the end of the auction. Those that have not been purchased and used are returned to the domain registrar (where the domain names are registered) and almost anyone in the world can purchase these domains by following the normal domain purchase process.
4. Deleted Domains
Domains that fall into this category are really those that have been deleted from the system by the domain name registrar. Once deleted, there is no record of that domain exists. You can register deleted domain names by going to any registrar or web provider, and use them by paying.
Now that we have learned the various categories of falling domains , let’s take a look at the advantages and disadvantages of buying falling domains :
Advantages of a Falling Domain Name
First of all, why would we want to buy a dropped domain ? What are the advantages of doing this?
1. Likely to Have Higher Ranking
Buying a falling domain; is a shortcut for many domain buyers to move their new sites to higher ranks in search engine results. The SEO trick here is to get domains with a good level of traffic and a good backlink profile before falling. After purchasing it, you can link or redirect this domain name to your own site, so you will be included in an existing traffic flow. Instead of doing a new domain name and doing all the SEO work from scratch to move it to the top of the search engine results, you can buy and redirect your traffic to your own site after a successful domain name drop so that you can get a good ranking in the search engine results.
2. They are more Budget Friendly than Popular Domains
Buying a new domain (usually earning from that domain) that someone else has registered and listed for resale can be an expensive choice. Buying a fallen domain name and re-registering it is a much more budget-friendly way to get a brand name compared to buying the name someone else is trying to sell for profit.
However, there may be some difficulties you may encounter if you buy a falling domain after the deadline expires:
Disadvantages of Buying a Falling Domain
1. Bad Traffic or Bad Authority
Unfortunately, some domain name providers or owners are blocking the traffic coming to the site to make their domains attractive. Domain owners usually do this when they plan to put a domain up for sale, or while they are still within the deadline and do not intend to renew them for themselves. Doing so may result in the domain being banned and banned from public marketing services and search results pages such as Google Adsense, Google Search results. If you buy a banned domain and direct its traffic to your own site, you will do more harm than good to your site.
In order to protect against this trap, you do not need to evaluate the statistics provided by the seller as absolute correct by researching the falling domains yourself.
2. Bad Name or Brand Name
Some domain owners fall because they think these names are not strong enough. It is not guaranteed that previously registered sites have a strong backlink or SEO value. It is not surprising that the longevity of a domain will greatly affect the search results. If long-standing and active domains are compared to new ones, they probably have better authority score . Buying a domain with good authority may be the right move for you; but otherwise, buying an expired domain that has been associated with poor reputation and reliability issues may have the opposite consequences.
Based on this information; we suggest that you have done a thorough research to take a domain name and protect your website from associating it with a bad website and low authority. It is not possible to reach detailed information about a site by doing a simple internet research. But check if a falling domain is selling unreasonably cheaply at an auction compared to similar names or sites with similar traffic. If this is the case, there may be a problem with this domain name and we recommend that you stay away from this purchase. You can also have more insight about the domain name by checking the backlink profile and what kind of publications it has made in the past.
As a result;
Buying a falling domain is a risky attempt. If you are careful and examine the fallen domains in detail with many free SEO and website analysis tools to predict what they promise, it is possible to reach the exact results you want. However, if you are not entirely sure about a domain name, it would be more risk-free and logical to conduct a professional research or buy a new domain name directly .