Hello everyone! In our blog post today, we will consider a topic that is curious by many people and is constantly investigated as to whether it has a calculation; Get out on the first page on Google.
We can say that some things have changed radically in SEO since 2015. As we mentioned in our article series of SEO’s Well-Known Mistakes, “Now I got the link, I leaned back.” era is over. Search engine software is getting smarter with each passing day. It is an undeniable fact that these intelligent structures now follow user behaviors and develop sorting factors according to these behaviors. So, in SEO, which is getting more complicated, what does it take to be on the first page?
Create a Site for Your Users!
In our paragraph above, it is worth mentioning again that search engine software evaluates sites based on user behavior through various factors. For this reason, you should organize your site in a way that your users can use it comfortably and access the information they want as soon as possible. If you pay attention to this point while creating your in-site architecture, you will actually take the first step for an SEO compatible structure.
Do Your Keyword Analysis!
If you want to reach a good point in terms of organic traffic, you should analyze the keywords your users searched well. Along with the word or words that you target the first page, you should also target long-term search queries that we call long-tail. You can also review Google’s instant query results for this. You can review our article where we introduce SEO analysis tools to list your keywords .
For the first page on Google in the search queries we saw above;
We see that search queries such as “go out on the first page on Google”, “the way to go first on Google”, “how to go on the first page on Google”, and “to go on the first place on Google” are also made. When you are researching a keyword that you produce content, it will be useful to use these words in your content.
3. Make Your In- Site SEO Complete!
Search engine software started to give a clear message for sites that have just launched and are running existing SEO operations in line with their latest updates; “Do not start your operations without completing your on-site SEO!”
For the users we mentioned in the first article, you should examine the issues we recommend to optimize your site. Due to the increasing number of websites, the load of search engine software is also increasing. Therefore, the easier we do on the technical side of the search engine software, the better it will be for us.
In our SEO article published in the previous week, we created a basic to-do list on In-Site SEO . Our series of articles will continue in the coming weeks. By applying the items in this article series, you can create a complete structure in on-site SEO.
4. Optimize Your In-Site Content!
After keyword analysis, you need to plan for your content within the site. You need to produce and present content that finds solutions to your users’ needs and where they can find the best information about the topics they search for. The information we describe as “original content” and what you need to do for the content you will produce for our users , our article on this subjectyou can apply by reading. When producing content for users, the point you should pay attention in terms of SEO is keyword densities. What you need to do here is not only to produce spammy content using keywords, but also to produce content that appeals to the user in the best way. If you think you are producing good content and want to know your keyword density, you can use the tools that measure the keyword density related to the subject. setup wordpress guide click here
Now Google wants sites to work in this direction, just as it works to provide the user with the fastest, best information, and says it determines the ranking factors accordingly!
5. Identify and Analyze Your Competitors
ou have planned your in-site SEO completely, performed your keyword analysis, and optimized your site in line with users. So, do you follow your opponents? Do you examine which SEO values they have and which keywords they take positions? Can you identify the sites they get links to, how they get links?
Here, for the answers to all the questions we have asked above, you need to analyze at which points they get ahead, which values are higher, and which keywords are getting traffic in the on-site SEO performance, starting with the SEO values of your competitors. You can obtain various data on this subject by starting from the article we introduce SEO tools. You can get the data we described above using Searchmetrics, Moz and Majestic from our solution partners!
6. Determine the Competition Rates for the First Page!
The issue of determining the competitive rate we will talk about in this section is actually a point where we cannot find the exact answer when we examine the Turkish sources. You can use various tools to determine competition rates;
Calculating SEO values of search results pages with MozBar
If you are using Mozilla and Chrome, you can download the MozBar plugin, after running the plugin, after searching, you can take the average values on the result page and make an inference. We will publish a detailed article on the subject in the coming weeks.
2. Measuring the rate of competition with keyword tools
At this point, we can achieve competition rates with Searchmetrics and Keyword Finder.
Let’s analyze the word “Holiday”, which will increase the competition rate with the approach of the summer period. We can see the popularity of search in the “Search Volume Spread” section through Searchmetrics above. With “Competition”, we see the competition rate of the word as 84%.
In our analysis on Keyword Finder;
We see that search trends are increasing towards summer. A competitive rate of 40 out of 100 appears in the “SEO” section. We see the SEO competition rate of Tatil.com appearing in the Google SERP field in terms of ranking is 78.
NOTE: Follow Your Current Data Continuously!
In the SEO operations you carry out to go out on the first page on Google, you should definitely follow up and write down your data on a monthly basis. Because it is not possible to shape your road map without analyzing analytical data. You should follow the updates published by the search engine software and constantly examine your current situation. For this;
You can check your SEO Visibility, what positions you rank, what points you drop in, and your in-site SEO performance via Searchmetrics.
- You can check your domain and page authority values via Moz.
- You can check your Trust and Citation Flow values via Majestic, and follow your updated and updated links and anchor text distributions.
- You can perform your malicious link analysis on a monthly basis via Link Research Tools .