Learning SEO is not a very difficult thing. All you have to do is take the time and effort to learn various SEO concepts. Actually, the first thing you need is to believe.
If you are just starting SEO, you should definitely examine this content, which includes all the details from novice to expert.
The SEO learning process has always been reflected as a difficult process. SEO is a game. Like every game has a rule, this game has rules. You will be successful if you know the rules of this game and play the game according to the rules.
You don’t need to spend years to learn SEO. There are many resources you can use to start learning SEO. Therefore, when you take the necessary time and make enough effort, you can be an SEO expert.
I tried to answer most of the questions you wondered in this content. If you’re ready, let’s start.
Is Learning SEO Difficult?
This is the popular question that many people ask. How difficult is it to learn SEO if you start from scratch? This is a fair question when you think that not all people know what SEO is.
The answer is quite simple. It is difficult because there is a lot of information about search engines and how the optimization process works. This will overwhelm you a little at first.
However, if you follow a learning approach that will allow you to progress step by step, everything will become meaningful and the whole process will become easier.
A learning plan will allow you to focus on important aspects of SEO. Thus, it will help you gradually build your skills and knowledge as you progress.
Besides SEO, you will need to know the concepts related to search engines and digital marketing. So the SEO learning curve will be pretty steep at first.
This is necessary to understand the role of SEO in online marketing. Once you pass this stage and start implementing SEO, you will be able to see that it has become smoother. From this point on, it will be much easier to manage SEO.
You don’t need a computer science or marketing degree to learn SEO. You will not need formal training to learn SEO. There are many online courses you can follow to be certified in terms of SEO.
Learning in SEO never ends. Google makes hundreds of changes to search algorithms in a year. This means that you should continue to enrich your skills and knowledge.
How long does it take to learn SEO?
This depends on your effort and time. SEO is not just something left in theory. It is also an extremely practical discipline.
SEO theory will tell you what you need to do to make your site SEO friendly. However, the main thing that will make a difference in your applications is how you will implement SEO principles in practice.
If you follow a solid learning plan and make the necessary effort, you can build a foundation in less than 6 months. During this period, you will have to devote most of your time not only to theory but also to SEO practice.
The reason for mentioning a minimum of 6 months is the effect of SEO. It is time consuming for SEO to work and work. You will have to wait a few months to see the effect of SEO related changes on a site.
As mentioned earlier, one of the most effective ways to learn SEO as fast as possible is to follow a learning plan. Below you will find information about it. If you want to learn SEO on your own, you will need to follow these 7 steps:
- Learn how search engines work.
- Understand the role of SEO in digital marketing.
- Understand what SEO is and why it matters.
- Learn about different SEO processes.
- Learn about keywords and the keyword research process.
- Learn how to measure SEO performance.
- Transform SEO from theory to practice.
Step 1: Find Out How Search Engines Work
SEO stands for search engine optimization. It is very important to know how search engines work, as the entire process is on increasing visibility of a site in rigging engines.
Search engines are what correspond to complex computer programs. Their goal is to give users the best results in the fastest way. There is a three-stage preparation process before these results are presented:
Search engines have a number of computer programs responsible for finding publicly available information on the Internet. These programs try to understand the structure of a page, the type of content, the meaning of the content, and when it was created and updated.
Search engines cannot access a page like humans. They browse through various signals to understand content. They read internal and external links on the page. Then they go from link to link and continue their browsing. They do this constantly.
When optimizing your site for search engines, your first concern should be ensuring that they can access your site correctly. If they can’t find your content, you won’t get any ranking or search engine traffic.
The information found by browsers needs to be organized, sorted and maintained. Therefore, the data obtained are processed by the ranking algorithms.
Thus, search engines do not have to keep all the information. Instead, they hold information such as title, description, content type, related keywords, number of incoming and outgoing links.
So why is indexing important? If your site is not in their directory, it will not appear for any searches. This also means that if you have many pages indexed, you are more likely to appear in the search results for a relevant query.
Search engines are responsible for deciding which results are displayed in which order. This is the main task of these search algorithms. Google alone determines the ranking of the site, considering more than 255 rules.
Step 2: Understand the Role of SEO in Digital Marketing
Before you start fully with SEO work, you need to learn exactly what SEO is in terms of digital marketing.
SEO is part of search engine marketing. SEM is the process of getting traffic from search engines organically (via SEO) or paid search ads. So, SEO isn’t the same as paid advertising. It is also not the only component of search engine marketing.
SEM is one of the channels in digital marketing. Other channels include social media marketing, email marketing, content marketing, push, telegram, sms, etc. channels are located.
Step 3: Understand What SEO Is and Why It Matters
The next step is to understand what you want to try when talking about search engine optimization. You also need to understand why this is an important process for any site.
SEO is a set of rules you can apply to a site to rank high on search engine result pages (SERP) for related keywords.
Why is this important? The majority of search engine traffic goes to sites that appear in the top 5 positions of search results. This is a condition that requires your site to rank high for search terms that are important if you want to receive traffic from Google and other search engines.
Step 4: Learn Different SEO Processes
Now that you know what SEO is, you can switch to learning how it works, the next step.
There are more than 255 SEO ranking factors to consider when optimizing a site. They are divided into a number of subprocesses. Each subprocess is responsible for a number of SEO rules.
Technical SEO – The process responsible for scanning the indexing phase. You can improve the health of your website by making technical evaluations with SEMrush, Ahrefs and Screaming Forg.
In-Site SEO – The process responsible for optimizing the content of a page so that search engine crawlers can better understand it.
Offsite SEO – This is the process of promoting your site to get links from other sites. In SEO, links act as a “vote of confidence”. That’s why they positively affect the ranking of a site in search results. I do not recommend getting links from any source. You should get links from sources that your target audience is spending time with the potential to bring you traffic. Especially ayhankaraman.com/backlink I recommend you to review this content.
Step 5: Learn Keywords and Keyword Research Process
When you get to this point, you should already know that everything in SEO starts with a keyword. SEO keywords are various queries that users type into the search engine.
After you pass the technical SEO phase regarding the infrastructure related settings, you will reach the point where the keywords are used. Because on-site SEO and off-site SEO studies are directly related to keywords.
The process of finding which keywords to target in your content is called keyword research. Therefore, specializing in keyword research will be an integral part of your SEO learning plan.
Step 6: Learn How To Measure SEO Performance
The next step is about measuring SEO performance. This is important. Because if you don’t know what to measure and which KPIs to analyze, you won’t know if your SEO campaigns are successful.
You need to learn how to use three important tools to measure SEO performance: Google Data Studio, Google Search Console, and Google Analytics.
Google Search Console will provide information about how your site is performing on Google. You can see which pages are getting traffic from Google and for which keywords.
Google Analytics will tell you what users are doing after visiting your site. You can find out which pages they visited, how long they stayed on one page, and some other useful metrics here.
Step 7: Convert SEO from Theory to Practice
Finally, you need to turn SEO into practice. This is the only way to verify what you learned in the steps above. The best approach for beginners is to choose a topic you’re passionate about and start a blog.
It doesn’t have to be something fancy or very popular. You just need to choose a topic you know well, create a site and start optimizing it for search engines.
At this stage, you will probably need to revisit some guides. In particular, you will want to learn how to do keyword research and how to optimize page titles.
You should create an action plan to avoid getting lost in a complex structure. It is best to use checklists to help you keep track of what to do at each stage.
You can learn what SEO is like on your own. You don’t have to be an SEO expert for this. The first thing to do is to convince yourself that SEO is not difficult. All it takes is a little time and learning to learn.
If you don’t know anything, don’t worry. There is a lot to learn, but with the right approach, you can learn almost everything in less than 6 months. One of the most effective ways to teach yourself SEO is to get hands-on SEO training with Ayhan KARAMAN.
If you say I do not know anything and want to start, you can start the process with unlimited options at seokitabi.com. Then, your progress with education will be the healthiest way to learn.