Having a smartphone-optimized site was considered as something extra in the world of the web, but today it is simply essential. In fact, users are now so used to navigating a site with a mobile version (easy to consult on a small screen and fast in loading times) that otherwise they usually leave the pages immediately.
If you have a site for your business, surely you’ve already heard how important it is to have users who connect from mobile devices. It is therefore inevitable to ask the question “Is my site mobile friendly?”
If you have created a site with Jimdo, there is excellent news! Your site is automatically optimized for mobile, with a template that exactly reflects the criteria required in the world of the web. The templates of the mobile version of Jimdo in fact adapt perfectly to any display of any mobile device on the market, without you having to intervene in any way.
And again, if you are thinking about what you can do to create the best mobile version, or if you are curious about the benefits of a responsive mobile site, take a look at some suggestions that we give below.
Why is a mobile-optimized site so important?
Many users use the phone: surfing from mobile (in other words, controlling a site wherever you are, from smartphone or tablet) has now been a constant practice for years. In 2015, Google announced that for the first time in history, more users searched from mobile devices than from landline or portable computers.
Having a mobile friendly site helps your visibility on Google:in fact, the benefit that a site derives in SEO terms from being optimized for smartphones and tablets is clearly visible. In 2015 Google announced that all sites ready for the mobile version will be preferred, increasing their visibility and improving their position in the search results ranking. This means that if someone is looking for example for “pizza” from their smartphone, Google is likely to show all smartphone-optimized sites first and then the rest. This clearly to the disadvantage of all sites that, despite a good indexing, do not have a mobile version ready.
Mobile visitors tend to always look for something nearby:who visits your site from mobile is generally close to your business, and most likely tends to finalize an order. If you are looking for “pizza” from your mobile device, you do it because you would like to find a nearby place to eat. While it is still common for an average user to use a desktop / laptop computer to research, read opinions, and make decisions about major purchases, users of a smartphone are more likely to act more instantly and act quickly. A site optimized for mobile can help them in this sense, improving your business by covering every type of visitor.
What is a responsive site?
If you happened to visit a site from your smartphone and you found yourself squinting to read a text, or constantly zooming in with your fingers to see better, then for sure you know it means visiting a site that is not mobile-friendly : frustrating.
This is why we recommend using a responsive smartphone template. A site optimized for mobile in fact adapts content to the size of the device in use, changing resolution, image size, navigation menu and everything that needs to be changed to obtain an optimal graphic appearance on any smartphone or tablet.
With a responsive site, you no longer need to build a separate site just for the mobile version – all users can take advantage of the same site and choose where to browse without any problems.
How to create a mobile friendly site
In addition to using one of the responsive templates that Jimdo offers, there are other simple steps that can improve your site in a mobile version.
Google’s “mobile-friendly” test: to help you, Google offers a simple and free tool that checks your site to check if there are anomalies from a mobile point of view. Go to https://search.google.com/search-console/mobile-friendly and enter the URL of your site.
This test can tell you if, for example, the text of the pages is too small, if the elements to be clicked are too close together, etc.
Tips for the best mobile sites:
Make sure that the loading of the pages is fast: mobile users are impatient, and they use a connection that is always a bit slower than a home wifi for example, so it is important that the contents load quickly so as not to make them wait too long. There are free tools that you can use to test the speed of your pages, and which give you suggestions on how to intervene to optimize them. For example, you can reduce images that are too large (see below), reduce the number of URL redirects you have set up, remove unnecessary content, widgets, external plugins and anything that can slow down the loading of pages.
common mistakes in a mobile site
- Never look at your site from a mobile device: if you generally work on your site from a computer, it can happen that you forget to check your site from a smartphone. By doing so you can never have a clear point of view of how your site is viewed from mobile, risking to make a negative impression without even knowing it.
- Endless pages: don’t abuse your users’ thumbs! Try to keep the pages of your site short, otherwise from the phone your visitors will have to “scroll” down with their fingers for a long time before completing the navigation of the whole page.
- Super-detailed infographics : infographics are a great thing for sites – but being in the format of a simple image they can often cause excessive scaling of the text, making it in fact very unreadable. Make sure to take a test before inserting an infographic. For example, you may realize that it is best to break the image into several parts to help you read.
- Too much text: A paragraph of a text looks normal on a desktop or laptop computer screen, but it may seem like the whole free “War and Peace” on the display of a smartphone. Keep your paragraphs short and break large blocks of text with images, titles, etc.
- Click elements too close: make your visitors’ lives easier by separating the contents of a page well so that you don’t click on an element other than the one you want due to being too close.
- Using flash: flash elements are always a temptation (but why then?) But remember that on very common devices like iPhone and iPad they don’t work, so you would lose a large slice of users from this point of view. With Jimdo you have a great fortune: our HTML5 content is compatible with all the devices and tablets in circulation.
- Have forms filled out: let’s be honest: nobody wants to enter data in a form from their smartphone. If you need a module at all costs, make it as short as possible. Or better yet, give your visitors the opportunity to call you on the phone or send you a simple email.
Jimdo: the best mobile site creator
Jimdo is the easiest solution to create a mobile friendly site or a smartphone optimized landing page. With over 40 responsive templates to choose from, HTML5 technology, advanced SEO tools, you can sleep peacefully: your site will be optimized for smartphones and perfect for all your visitors, mobile and otherwise.