1- Using Keyword in Title Tag (TITLE TAG)
The title tag is also very important for SEO. It signals both users and search engines about what the page is about. Also, the initial use of the keyword performs better than header tags that are not used at the end, middle or at all.
2- Using the Keyword in the Description Label (META TAG)
It gives the necessary signals regarding the relevance of the page. It does not have a huge impact on the rankings.
3- Keyword Usage in H1 Tag
It informs Google about its relevance. The second title is the label. You can make a positive impact on ranking with the right keyword usage.
4- Keyword Density
Keyword density affects rankings. But when it is used in an irrelevant and exaggerated way, it becomes spam and this is not good for the page. It is the ratio of the number of keywords used to the total number of words. On average, it should be between 2% and 3%.
5- Content Length
Considering that the short contents are superficial, long contents are more preferred. That’s why it’s a factor that affects rankings.
6- LSI (LATENT SEMANTIC INDEXİNG) Keywords
LSI keywords give Google the necessary signals in terms of relevance and the benefit of users. By placing LSI keywords and other keyword or phrases that are in context related semantic content in the content, you give Google related signals more strongly. click here to read how to ramk website on google
7- Meta Descriptions and Use of LSI Keywords in Titles
As with the content, you can give Google the necessary information about relevance by including LSI keywords in Meta descriptions and titles. In this way, you can also distinguish the words in synonyms and semantic relationships.
8- Page Load Speed with HTML
One thing we all know very clearly is that page load speed is one of Google’s top ranking factors.
9- Duplicate and Copy Contents
Duplicate content and duplicate content will drag the ranking to the bottom, even if it is not exactly the same. Even copying content will cause you to get a penalty from Google. You should always add original and quality content.
10- Chrome with Page Load Speed
Google uses Chrome data to get accurate results regarding the page’s speed (server speed, CDN usage, and other site speed signals not related to HTML).
11- Rel = Canonical
It enables the bots to be guided as to which of the two similar link structures will be based on. For example, “ www.moradam.com/google-update” and “www.moradam.com/google-update”
12- Image Optimization
The title, subtitle, alternative text and definition sections of the images used show what the image is about and is very important in terms of ranking.
13- Frequency of Content Update
Especially for temporally sensitive content, Google places current content at the top. Also Google shows the last update date of the content in SERP.
14- The Size of Content Updates
Regulations, new additions and removal of unimportant things keep the content and site fresh, that is, up to date. Adding small details or a few sentences does not change much. The update you make should make a huge difference.
15- History of Page Updates
How often were the pages updated?
16- Significance of Keywords
It is very important that the keyword is included and visible in the first 100 words (not spam). This guides Google about relevance.
17- Keyword Included in H2 and H3 Tags
Using keywords in H2 or H3 subtitles is important for Google ranking and SEO.
18- Keyword Ranking
Users need exact matches of the keywords they search for and the content. That’s why it’s important to do keyword research. Pages with keywords that match the content get a better ranking.
19- Quality of Links (Outbound Links)
Links to authoritative sites increase the reliability of your site. It shows Google that you are a trusted site.
20- Subject of the given link (Outbound Link)
There should be relevance between the given links and the content. While Google establishes a relationship between the link and the content, this gives information about the relevance.
21- Grammar and Spelling Rules
Complying with grammar and spelling rules is a quality indicator related to the content.
22- Bulk Contents
Google may treat copies against content entered in bulk. Therefore, the pages can be placed in lower order. You should schedule your content with WordPress and similar systems at certain time intervals.
Content (Rewrite Content) created as a replacement of some of the articles received from other source sites is content that is disliked by search engines. This type of content cannot achieve good results in rankings. Therefore, the content on your site should be original.
24- Supplementary Additional Content
It is perceived as a quality indicator. Currency converters and calculators are the main examples.
25- Number of Outbound Links / External Links
Too many outbound connections can reduce ranking. For a content of 300 words on average, at most one external referral should be made. If there are too many external redirects, TrustRank value drops.
26- Picture, Video and Other Multimedia Elements
It is important in terms of quality that multimedia elements such as pictures and videos are included in the content. The higher the quality of the pictures and videos used, the longer the users stay on the page.
27- Number of In-Site Links / In-Page Redirect
Internal links provide information about the relevance of other pages. It is important in terms of ranking. The number of internal links should be more than the number of external links.
28- Broken Links
Finding broken links causes Google to think that the site is not interested and is a closed site. It affects the rankings negatively. Therefore, the links should be checked with regular analysis.
For Google, users are valuable. Your content should be evaluated for users. The readability score should always be high. You can provide competence that it is user-friendly content. If users stay on your site more than other sites, you will be on top of the rankings.
30-Affalite Link Usage
Affality is exactly a profit partnership between the two parties. In fact, if affalite links are received from a small number of recognized quality sites, your site will not be damaged. However, it can cause serious problems if it is exaggerated and taken from sites with harmful software. In addition, the fact that it is taken from a site that ignores the Google Standards, that is, is a serious problem for your site.
31- Finding HTML and Code Errors
Sloppy and erroneous codings cause the site to be perceived as poor quality in Google’s eyes. A site with an HTML error is already an insufficient site for Google. Use ready responsive themes. Make frequent analyzes. It is not possible for a page with coding error to get a good ranking. Also, the codings should be in accordance with Schema standards.
32- Domain Hosting Authority
Sites hosted on a host with 99% uptime get better ranking than sites hosted on a host with 99% uptime. When search engine bots come to the site hosted in a host with 99% uptime, problems arise from the host. This is called bulking and unresponsiveness. In such a case, your contents are not detected correctly and will be archived by wrong indexing.
33- TrustRank Value
There are many different opinions about the effect of TrustRank value on ranking. Consider that two sites with different TrustRank value contain similar content. It is clear that whichever site has a high TrustRank value, that site gets better rankings.
34- URL Length
The URL structure must be plain. Google loves the standard and understandable URL structure more.
35- URL Quality
URL structure should be optimized for search engines. It is important in terms of correctly understanding and indexing the content.
36- Editor Review
Google sometimes reviews your content manually with editors.
37- Page Category
The category with the page should be relevant. The higher the relevance of the content and category, the more positive it has on the rankings.
38- Using Labels Correctly
With the use of the right tag, you can both increase the index speed and increase your ranking.
39- URL and Keyword Selection
Using the keyword in the URL is important for ranking. Keyword selection and research is very important for a site. The wrong keyword selection affects the site negatively. There are many tools you can do keyword research. The first of these is Google Keyword Planner.
40- URL and Category Selection
It gives information about what the page is about. Relevant and correct category selection should be made.
If you are citing a content, you should specify a source with source code. Otherwise, your content will be considered as duplicate content.
42- List Contents and Substance Use
Listed content and content containing items will increase readability. Such content is treated as user-friendly content. In addition, user-friendly content is always more valuable to Google.
43- Site Map / Sitemap and Page Priority
Sitemap is very important for a site. Many websites unfortunately ignore this. It is a method for examining the related page by Google. The priority of the page in the sitemap can affect ranking. Thanks to Sitemap, you can present links, categories and tags as a file to Google bots. Sitemap components can be easily created on WordPress and similar sites. If you are not using the SEO plugin, you can create it with Google Sitemap XML. If you have not created a sitemap that is important for SEO, you can create it thanks to the methods we recommend to you.
44- Submitting Harmful External Links
The most important point when giving external links is that you need to give a site that is more valuable than your site. Any harmful external links are detected and Google penalizes the site for each harmful link.
45- Overuse of Keywords
Excessive use of keywords reduces your ranking. Maximum 5 different keywords should be used in a content. It is harmful to use as extra and in pairs.
46- Useful Content
The content on the page should be useful for the user.
47- User-Friendly Design
Page designs that will optimize the user experience will have a positive effect on the rankings.
48- Free Content Sites / Park Domain
Usually they are domains taken for project purposes. Google does not consider such domains valuable and never gives a good ranking. Especially with the update it made in 2015, the value of these domains decreased further.
SITE LEVEL CRITERIA
1- Sites Using Ready-made Templates
One of the cornerstones of SEO is the original web design. Websites that use ready-made systems such as WordPress should redesign the design by targeting their target audience, purpose and industry. Because Google doesn’t see a difference between sites that offer similar content with the same theme. It also evaluates the original site originally. So editing and customizing is the first condition for a responsive theme.
2- Contact Page
These are the pages that are in the form of “contact us”. It is important to Google. Because it is a measure of the value the site gives to the user. In fact, it is important not only for Google, but also for users. Users can contact you to ask questions and request some information. Therefore, the contact page is among the sine qua non.
3- Domain Reliability
One of the most basic things for a website, especially for the future of the site, is domain reliability. External links are the building block of domain reliability. Because there is a truth like TrustRank value. The domain’s TrustRank value should be high. In addition, this situation will negatively affect the purchased links. Links should be earned in organic ways. You can earn links without extra effort, especially if you have pages with original and quality content.
4- Site Configuration Is Right
Coding should be done in accordance with header, middle area and footer standards. You should also pay attention to these in ready-made designs. In addition, you need to pay attention to the selection of templates. Your logo should be in the upper area. The menu and category can be on the bottom or side. In Footer, you can include communication and social media links.
5- Site Updates
We have mentioned how important the current is for Google in many factors above. Likewise, you should not set up your site, publish the content and leave it afterwards. For sites treated in this way, Google takes a negative view of up-to-date. You should keep up to date by making noticeable changes to your site for Google and its users.
6- Number of Pages
It is a mistake to think that the more pages you see at first glance, the more reputation a site creates. Google considers sites with exaggerated pages as a worthless site.
7- Site Map Presentation
It is very important for a correct idnexing. The first thing desired when using Webmaster Tools is the sitemap.xml path.
8- Uptime Time / Site Open Rate
It is very important that you prefer 99% uptime companies. Because while Google updates, it works with URL to URL tracking system. It follows the URLs and thus reaches the site. If Google encounters problems due to reasons such as maintenance work during this process and this problem occurs continuously, your site will be perceived as a closed site. As a result, you experience great difficulties in indexing.
9- Server Location and Location
Server, that is, being in the same location with the server will take your site further in location searches. It is possible to gain an advantage in location searches by choosing a local server, that is, the server that serves in the same country.
10- SSL Certificate
It is a must for e-commerce websites. To leave a credible website reputation, they must use it on other sites. Especially if you have an e-commerce site, you will prevent other e-commerce sites from ranking using SSL certificate.
These pages must be on the site to show that you are a reliable site. It is also very important for users, not just Google. Users seek privacy and reliability, especially on sites that sell products or services.
12- Copy Pages
Google treats copied pages as double pages. When creating a page, do not duplicate the page with copy method.
13- Specifying a Category
Of course, we all know how valuable the user experience is for Google. So users should know which topic is in which category.
14- Responsive Design and Mobile Optimization
Responsive design for Google, ie mobile compatibility, is one of the most important criteria for rankings. If the site does not have a responsive design, your site cannot achieve a good ranking in mobile searches. In addition, according to the researches, 70% of the search traffic comes from mobile devices. You should not ignore this situation.
15- YouTube and Video Content
It is very important for product promotion and product marketing. Video content is especially prominent in important and valuable keywords in search results. You can stand out in the search results with the video content you publish on your YouTube channel.
16- Complexly Built Sites
Google algorithms like more understandable and simple coding structure sites. You should present your site to Google with a clear coding language. It is also important for users whether the site is complex. You should use plain and high-quality items (such as video and visual). There is a decrease in traffic and ranking in complex structured sites.
17- Google Analytics and Google Webmaster Tools
You should add your site to Google directories immediately after the site is installed. The use of these tools is important to your site.
18- User Reviews
It plays an important role in the evaluation of the site. Creating a space for user comments also makes the jump process called “Up”.
CRITERIA ABOUT BACKLINK
1- Age of Domain with Backlink
Domain age is important when buying backlinks. You should get a backlink from an older domain that is older than you. Because getting backlinks from a newer domain from you will not have a significant effect.
2- Number and Quality of Backlinks
Backlinks you receive from quality sites are always more effective and valuable. It is also very important in terms of SEO.
3- Number of Links from C-Class IP Addresses
It is an important criterion that has an impact on the rankings. In cases where the links to the site are not from different IP addresses, you will be treated as a site carrying out spam backlink work.
4- Links From The Same Site
If there are too many links to your site via a site, it is considered as spam.
5- Image Redirects
It is illegal to get links from different sites via pictures.
6- Links Directed From Edu and Gov Extension Domains
Links from .edu and .gov extensions are very important. It is particularly effective on sites exceeding 2 months.
7- Links from High TrustRank Sites
Links forwarded from sites that have a higher TrustRank value than your own are important. Redirecting the TrustRank value from sites that are lower than your own will cause the site to decline.
8- Backlinks from Sites with High Domain Authority
Backlinks from sites with low domain authority will cause your site to decline in the rankings.
9- Link Redirects from Sites That Publish Same and Similar Content
Links directed from sites that publish the same or similar content allow you to get higher rankings from competitor sites. On the contrary, links directed from sites that have different content, that is different in terms of sector and subject, cause regression.
10- Social Media Sharing Number
The number of links redirected from sites with high number of social media shares indicates that the site is operational, that is, it is an active site.
11- Wrong Backlinks
Getting backlinks from sites that violate Google’s policies and are against the purpose of the site will cause spam filters.
12- Backlinks from Commented Topics
Backlinks from commented topics have a positive effect on the rankings. But there are considerations. There should be no advertisements and links in the comment and it should only be directed to your site.
13- Backlinks to Home Page
Backlinks directed to your home page show advertisements. It is very important that any site recommends your site. You can share content related to your content or service. It is a correct method to direct the links in this content to the subject, category or contact information. It is harmful to have too many links to the homepage.
14- NoLink of Backlinks
It has been the subject of controversy for a long time. We do not know much about the quality and reputation of the sites that come from the comments. Therefore, you can show that you are not familiar with the site by using the NoFollow tag. Matt Cutss’s statement clearly states that Google does not consider and follow these links as valuable.
15- Diversity of Backlinks
Backlink diversity is important. Redirects in the same order damage the site. It should come in different ways. Likewise, if the backlink comes from the comments, it is also harmful for your site.
16- Sponsored Link Redirects
The sponsored links on the right, left or bottom of the website are perceived as harmful backlinks. Because of the unfair competition, Google doesn’t like these links and examines them carefully. In short, it is an important criterion.
17- Content Link Redirects
Links from blank pages are not important. Links from keywords in the content should be preferred.
18- Number of 18- 301 Redirects
Sites with too many 301 redirects Google thinks it is a malicious site or has changed domains. It also lowers TrustRank score.
19- Backlink Text
Backlink text should have a structure that describes your site as much as you do. Backlinks guided by quality content are valuable. Those that are directed from less than 100 words and poor quality content are harmful backlinks.
20- Backlink and Topic Integrity
Words about orientation should be directed to correct and relevant content. When it is directed to the right content and category, it provides more benefits than backlinks directed to the home page.
21- Link Headers
The explanation part of the links in the article must be absolutely. Otherwise, the value of the orientation will be low.
22- Backlinks from Country Extension
Backlinks from the same country extension are more effective than backlinks from different countries. For this reason, you should do your Backlink studies by location.
23- Links at the Beginning of Content
The links in the keywords at the beginning of the content will be more effective than the ones at the end. It can also be in the middle of the content. However, since the links at the end are perceived as sponsor links, the effect does not create a positive effect.
24- The Position of Links on the Site
After the update in 2015, there should be no link in the edge info box (right and left) and at the bottom of the page. Links should be included in the page content.
25- Buying Backlinks from Sites with the Same Content
Your content should be the same or similar with the site that received the backlink. In other words, it should be in the same sector as the sites with backlinks and should produce content on similar subjects.
26- Links To The Page
A link to be directed to the page, the site that provides the link must be in the page.
27- Reason of Linking
There should be a link description written in bold to indicate a positive link redirect.
28- Keyword Use in Links
The keyword of the recommended content should also be included in the title. Because keywords best describe and summarize a topic.
29- Giving open links of recommended links
Google wants the referral links open. It examines the opening time and quality of the given links using an unknown link shortening service. If you want to use a link shortening service, choose Google Link Shortening Service. You can cause users to wait and search engines not to follow the link, especially when you use unknown link shortening services.
30- Links Provided with Simple and Clear Codes
The link must always be simple and easy to understand. Mixed and hard-to-understand links are perceived as harmful links by Google.
31- Links Redirected from Top Level Pages
If your site exists for 6 months or less, redirecting links from top-level pages is harmful. If your site has reached a certain stage and has been around for a long time, it will be useful to get links from top-level sites.
32- Getting Links from Authoritative Sites
It should not be confused with links directed from top-level pages. The previous article is related to links directed from high-traffic sites. This criterion is related to the links from high authority sites. Getting links from sites with high authority is valuable and useful.
33- Links from Wikipedia
Due to trust and authority, links from Wikipedia have a greater impact than links from many sites.
34- Links with Synonyms Words
It has been used quite a lot lately. These are links to the synonyms of the keyword. It produces effective results.
35- Age of Backlinkin
Backlinks that were taken on an old date and still on the website are more effective than new backlinks. In short, the more the backlink age increases, the greater the effect.
36- Links from Other Sites
Google keeps track of which sites come to the links coming to your site. Links from web pages are more valuable to Google than links from free pre-created blogs.
37- Organic Backlinks Earned
It is a very important criterion for Google. Backlink purchase should not be made by paid and unnatural ways. Organic backlinks are always valuable to Google. Backlinks on your site will show their effect in a short time when they are earned by organic means.
38- Links from Blog Sites
Google follows the links from blogs with log and ip tracking. He wants to determine if the site owners are the same person. If Google detects that both sites are the same person, it will be considered spam.
39- Links with – 301 Redirects
It has less effect than organic links. Google generally thinks that the links are from a previously penalized site.
40- Links to Schema.org Standards
Links created in accordance with Schema.org standards for Google are more valuable than complex and difficult-to-understand links.
41- Registration with Other Search Engines
It gets better rankings than those without a site registered with other search engines.
42- Number of External Links
It is a harmful situation that the number of external links is higher than the number of internal links.
43- Backlinks from Forums
Due to its commercial use, Google considers these backlinks worthless.
44- White Paper and Length
The word count of the promo and recommendation is important. An introductory number of 1000 words is more valuable than the introduction of 300 words.
45- Content Quality of Links
Especially the links directed from the promotional articles using quality video and visuals show that your site is more valuable.
46- Links On Each Page
The links shown on each page are purchased with money and evaluated as sponsor links. We mentioned above about Google’s approach to Sponsored Links. Therefore, in short, the links seen on each page will damage the site.
1- Traffic From Keywords
Increasing traffic from keywords means that your site also increases. The higher the traffic rate from the keywords, the higher your site will increase.
2- Clickthrough Rate of Keywords (CTR)
Getting clicks from keywords organically means getting traffic with user searches. The higher it means, the more effect it will have on the rise of your site. But these clicks should be completely organic. Google imposes a heavy penalty if it is obtained fraudulently through the program.
3- Duration of Users on the Site
It is the bounce rate. If users leave your site as soon as they log in, that is, if the bounce rate is high, your site will be considered insufficient and worthless. To increase users’ stay on site, optimize content and page according to your target audience. Because the lower the bounce rate, the more the value of your site increases.
4- Direct Traffic
If different users enter the site directly by typing the site address, this is called direct traffic. Google evaluates Chrome data based on it. A website with a high direct traffic rate is more valuable and less ranked. Google also considers sites with high direct traffic as quality sites.
5- The Rate of Users Revisiting the Site
If users visit the site again at different times, Google considers the website to be sufficient and of good quality. The higher this rate, the more value your website will gain.
6- Access with Hidden IP Addresses
The fact that users have more than a certain level of access with their hidden IP address attracts Google’s attention. In such a case, Google starts following the site manually. After manual tracking, Google determines if the site is harmful.
7- Chrome Bookmarks
Sites with bookmarks in Chrome can achieve higher rankings.
8- Google Toolbar Data
It is a criterion that Google takes into consideration. Toolbar Data should be used to improve the website and identify errors. In addition, the browsing experience can be improved.
9- Number of Comments
Pages with many comments are indicators of user interaction and quality.
10- Time on Site
It is an important criterion for Google. It is very important that your users spend long periods on your site. The more users stay on your site, the more time they spend, the more valuable your site is for Google.
SPECIAL ALGORITHM CRITERIA
1-Page Refresh Rate
Pages that don’t update are worthless to Google. Accurate and up-to-date resources are more valuable to Google.
2- Meaningless Keyword Usage
Uses Google RankBrain for meaningless keywords. Evaluates pages containing meaningless keywords as worthless.
3- User Browsing History
Customizes Google search results for people with searches made by users while signed in. A site that is constantly visited from the same IP address raises suspicion at Google.
4- User Search History
When users search, Google saves them and shows them in the search results by associating their previous search with the next search. So your content also includes synonyms of keywords and LSI keywords. Maybe you can get traffic from a keyword you didn’t expect.
5- Location Targeting
The use of local server IP address and country extension in location-targeted studies allows you to increase your rankings. So the com extension will offer a good ranking as well as a good future for a website.
6- Safe Search
Users search using secure search methods. Therefore, Google does not allow sites with content that is against its policies to be visible.
7- Using Social Media
Social media is a great way to promote your services. Having your content on Social Media sites is a factor that positively affects your site.
8- DMCA Complaints
Google also takes DMCA complaints into account when ranking. The higher the DMCA complaint rate, the lower your site will rank.
9- Domain diversity
There is a lot of dirty information in the industry that search engines do not value newly released extensions. Google loves domain diversity and com gives the same value as its net extensions. The important thing is that the site publishes policy-compliant content.
10- Trade Calls
Different results can be seen in keyword searches. You may encounter different results in the search for flight / fly.
11- Local Calls
If users search for a location-targeted site, the sites in their location are primarily ranked. To feature your site in location based searches, include the words that will specify the location in addition to the keywords.
12- Google News Box
In the search results, the news box is often at the top of the list. This is how Google prioritizes the news it finds remarkable. By registering Google News, you can make your site take priority.
13- Big Brand Preference
No matter how good your website is from the websites of big and well-known companies, big companies take priority in the search results. In the research conducted based on the behavior of the users on this subject, it was observed that the users preferred the websites of the well-known companies without visiting too many sites.
14- Product Searches
Whenever a product is searched, Google includes images related to the product among the search results. Therefore, product images should be of high quality. You can also activate Google Merchant and gain an advantage with product images.
15- Visual Index
Searched for visual content, not just written content, on Google. To gain an advantage in traffic and rankings from visual content to your website, you should upload it in an SEO compatible manner.
16- Visual Index Frequency
Unnecessary use of images will damage the site. In other words, in an article consisting of an average of 100 to 150 words, avoid the exaggerated use of images that damage the site, such as 15 images.
17- Multiple Search Results
Multiple results can be displayed in the search results for a site. Using similar keywords and having similar products can make you encounter such a situation. Unfortunately, it can also cause the site to be perceived as spam after a certain period of time. So be careful not to use the same keywords.
SOCIAL MEDIA CRITERIA
1- Number of Tweets
Twitter is a social media platform that is effective on search results. The number of tweets posted by the sites on the Twitter account affects their order in the search results.
2- Twitter Account Authority
High number of followers, number of retweets and likes are important. It is possible for your Twitter account to be visible on search engines. The important point to note here is that you do not increase the number of followers with robot and inorganic methods.
3- Facebook Page Likes
It shows that you are a site that attracts users and has reached a certain level. As the number of likes of your page is high, your Facebook account will be more visible in the search results. It will also affect the overall traffic and ranking of the site.
4- Facebook Posts
Sharing the contents of the website on the Facebook account is effective in the search results.
5- Facebook Page Popularity
How popular your Facebook page is, affects search results like Twitter. There are many criteria, especially page likes. The more popular your Facebook page, the more it will become visible in the search results.
Pinterest for Google is a bit more prominent than other social media platforms. This is because more corporate content is shared.
7- Other Social Media Platforms
In addition to Facebook, Twitter and Pinterest, other social media platforms affect the ranking of your site in search results. It is useful to include different content on social media platforms. Share different contents according to your target audience on social media platforms. Sharing the same content from all social media accounts does not have much effect. On the contrary, it can have negative consequences.
8- The Importance of Following on Social Media
Increased follow-ups on Social Media are important. Increases mean your page reaches a larger audience. In fact, some of your posts may rank higher in search results than your site.
9- Social Media Account Authority
The authority of your account is important as it is on other social media platforms other than Facebook and Twitter. Link forwarding from a high authority account is more effective than a low one.
10- Social Media Link Forwarding
Some of the social media platforms shorten the links. But on a platform that does not abbreviate, you should shorten your links. For this, choose the Google Link Abbreviation service.
11- Misleading Links
If the link forwarding service you use makes a wait forward, you can easily see that you regress in the rankings. Therefore, you must use the correct service that does not hold wait forwarding.
12- Links from Approved and Real Profiles
The link redirections resulting from the sharing of approved and real profiles are very valuable. Link redirects from fake accounts have no value.
1- Brand Title
Title must include only the brand name. As seen on other websites, the slogan additions after the domain do not provide the brand with any loss other than prestige.
2- Brand Searches
It finds Google brands by making use of titles and domains. When you search Google as the prefix Moradam, the site-related URLs are included in the results. However, you will see that not only the URLs of Moradam but also other sites are included in these results. This is because you have competitors who use the same keywords and have the same titre.
3- Facebook Likes
The higher the number of Facebook page likes of a brand, the better the chances of growth. We recommend brands with low likes to benefit from Facebook advertisements and services.
4- Number of Twitter Followers
Like Facebook, the number of Twitter followers is also important for the growth of the brand. You should increase the number of followers with organic methods. You can also take advantage of Twitter advertising services. In this way, you carry out the healthiest social media work.
5- Official LinkedIn Page
Your brand must have an official LinkedIn page.
6-Brand Employees LinkedIn Pages
Having real LinkedIn pages for brand employees helps you create a profile about your company.
7- Images Shared on Social Media Accounts
The images shared by the brand in social media accounts should be high quality and original. Also make sure that your brand’s logo is on cover photos and other images. Do not share sloppy and ordinary random images.
8- Comments and Recommendations of Your Brand in News Sites
It is important for a big brand to have a word on news sites. News and comments that recommend your site on news sites are among the most important factors that have a positive effect on the brand’s site ranking. Also make sure that link redirects and promotional articles are directed towards products rather than the main domain.
9- Link Usage in Promotions
Promoting without a link is important for a big brand. It is the healthiest method for Google to promote without making link redirects in product promotions. In addition, link redirects to product pages are more important than the home page. Therefore, internal link redirections should be directed to the product category.
10- FeedBurner Subscribers
The higher the number of RSS FeedBurner subscribers, this means that you are a big brand. The sites of the brands with high subscribers will increase faster than the low ones.
11- Google Location Information and Map Location
You must add location information and map location by registering Google Business. Because map location and location information is a signal to become a big brand for Google.
12- Businesses That Do Not Pay Taxes
According to Moz’s research, Google reviews and considers whether a website is linked to a tax-free business.
ON-PAGE (IN-SITE) SPAM CRITERIA
1- Google Panda Penalty
With the Panda update, poor quality content started to decline in the rankings. Therefore, you should not include poor quality content on your website.
2- Links to Spam Sites
If your site contains links to keywords in spam sites, they will result in penalties.
3- Secret Redirects
Automatically redirecting users who access the content to a different topic with codes and various algorithms causes the site to be deleted from directories, in a more open manner.
4- Pop-Up Ads
A quality website should not use pop-ups and similar ads. A quality website for Google should not redirect the user to other sites with pop-ups and similar ads. This situation is often encountered on TV series and movie sites.
5- Unconscious Optimizations
Often a website fills in content and pages with the keywords it wants to promote. Using excessive keywords is considered manual spam. Contrary to promotion, the website starts to decline in keywords. Too much use of H tags is also evaluated.
6- Keyword Spam
The content is mentioned in excessive use of keywords. You should pay attention to the keyword density in the contents. In addition, the pages will begin to decline as a result of using the same keyword for multiple content.
7- Ads on the Header
The site that fills the top of the title with advertisements is perceived as spam.
8- Hidden Links
Google fines sites that hide links by code or various methods. Links must be open and no hiding codes. Otherwise, your site may be deleted from the directory.
9- Linked Sites
Google manually tracks linked sites. If the connection from the sites on the same host and IP does not have a positive effect. Also, too many links will cause your site to be penalized by Google.
10- Auto-Generated Content
Automatic contents created with various programs are removed after a while, even if they are indexed. Do not include automatically created and copied content on your site.
11- Achieving Rank with Too Many External Links
Google takes the necessary measures for this situation. Sites that log out links to quality websites to gain or upgrade rankings are punished by Google.
12- Spam IP Address
If there are multiple sites on your IP address and one of them is a spam site, it affects all your sites. You can get a private IP address to the site while buying a host. In addition, you will not risk your work and your site by taking DNS while buying Host.
13- Abused Meta Tag
Misuse of the meta tag can take severe penalties until the site is deleted from the directory. Do not use the meta tag where keywords are filled at the spam level. Also, if you fill in the keywords with software and present them in a variable way, it will also adversely affect your site.
1- Excess Link Forwarding
The website may begin to be recognized and receive advice about 1 to 2 months after its establishment. If the website has 1 2 backlinks the previous day, and the next day this number rises to 100 150, Google treats it as spam and starts tracking manually. Backlink work should be done by spreading over several months. Applying such a method would be a health backlink study.
2- Penguin Penalty
A malicious and spammy backlink website will receive a Penguin penalty. The website that receives such a penalty will lose its visibility in searches and start to decline.
3- Forum and Profile Backlinks
Google has made many updates on this issue. Google imposes penalties for Forum and Profile backlinks. Due to their commercial purpose, forum and blog backlinks are backlinks that do not have any effect on the rankings.
4- Links with the Same IP Routing
Generally, it is a method made by people who do not have the necessary equipment to create a link network. Links routed over the same IP have no effect.
5- Content and Key Redirection Not Complying with Google and TIB Standards
Redirecting to the site with content and keywords that do not meet Google and TIB standards is considered spam. If it is done once, Google starts tracking manually and the site suffers serious losses. When repeated, indexes are deleted completely.
6- Purchased Links
It is a situation that Google carefully monitors. Google detects purchased links and imposes penalties on the site that sells and receives links, even if they are few.
If the backlink output suddenly rises on a newly opened website, Google keeps track of it and applies a SandBox penalty to the site when it sees it as exaggerated.
8- Google Dance
Google fluctuates to determine if websites are generating counterfeit traffic and fake work in words.
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